October 2016- Week 4 Learnings- Part 1

applepc

This week I had the privilege to attend a Joel Bauer event.  For those who do not know who he is the mentor to people like T Harv Eker. It was a jam packed event from the start.  The  day event had the guru freely sharing his secrets and tips which he had been using through his career to make his fortunes.

The main  takeaways which I got were the following

  1. Billion Dollar Principle
    Focusing on speaking the truth. Show that you are human be on a level which the audience which can relate to. “Knock yourself down” by sharing your personal struggles which you manage to overcome. You gain trust when others can relate to you. Education is what people create it to be create your own intellectual property.

It is always important to pre-frame your audience. Give them some background information before showing them an emotional testimonial which will tug on their heart strings. You need to preempt the audience so they know what is going to happen and they will be able to follow on your train of thought through the process.

If you can save the customer/client  10-15 yrs and speed up his learning they will find that it is worth it to invest in you.

They must TRUST & Believe in You.

Communication is key and you do that via marketing.  You need to show up to prove that you are serious in what you do.  If you treat this like a business people will react accordingly.

You need to be comfortable with your information to be able to share it with maximum impact. The audience will question you if you do not appear confident in sharing your own information.

For a system to work and for you and your team members the techniques use has to be transferable and  easy to duplicate.  If there is any doubts do get them clarified. If you don’t ask you won’t get what you seek.

A VIRAL testimonial is something that is very powerful!!

Using this tool you will be able to secure the audience attention via using the instrument of seduction. You need to tell the truth in simple words/language which people can relate to easily.  Be authentic!!  Show your heart , spirit and honesty in your message.

2. Set your expectation

It is essential that you know what you want and how to deal with it. Do not ignore the obvious.  Focus on the moves that you need to execute to generate the outcome you desire.

Your audience must know you before they are able to value you. One must be able to project yourself properly as others can sense if you are unprepared or not professional enough. 90% of how you market yourself is reliant on your VOICE.

Besides setting expectations for yourself you need to set the expectation of the audience so they will anticipate the value of the service/ products that you will be providing.

As a marketer you need to know how to pitch effectively to prospects. Seek connections/ leads to grow the business.

Focus on how you IMPACT your audience through the use of your materials or with your speech.

20 Moves Matrix

Secure Attention Credibility Rapport Self Effacing Target Problem
Suggest there is a solution Set Expectation Pitch Builder
(Revelation 1)
Social Proof Pitch Enhancer
(Revelation 2)
Social Proof 2 Revelation 3 Social Proof 3 Permission to Reveal System Revelation
Benefits and Features Gift Form Guarantee Free Bonuses Gift Form Completion Call to Action

 

 

 

 

 

 

 

Formula One Workbook- Eric Worre- Question 2

drawingboard

 

Question 2- What are you willing to give up to get it?

I believe that it is important to put in some investment in order to receive what I want.  There must be a sacrifice in order for me to  grow and develop.   These few months I have been setting aside about 1-2 hrs daily to do various readings in network marketing. I’ve also purchase quite a number of books by the top gurus in this industry to get a better understanding of network marketing.

One must constantly be learning and gaining knowledge to be up to date.  You also need to try out and see what is suitable and what is not so that it can be tweaked for optimal performance.

 

TAKE ACTION

Formula One Workbook – Eric Worre- Question 1

drawingboard
There are many books in relation to Network Marketing that deciding what to read can be mind boggling.  I’ve decided to start with this one Formula One Workbook- Eric Worre

1. What do you want out of your network marketing career?Who are the important people in your life? Who do you want to make proud? What can you do with your success? (causes, help others, showing your kids that an entrepreneurial path is a great path) Why are you involved?

I would like residue income,  grow my network and sphere of influence. I want a steady income from this source which I can rely on to provide for the family.

My kids are the most important people in my life. I strive to provide for their needs and do my best to give them a good childhood experience. Beside the kids, My dad, friends and team mates are also important to me as they give me lots of encouragement and support in my time of need.

I want to show them that I CAN and I will be successful in my chosen career and lead a debt and stress free live.

When I get where I want to be I will be able to groom other leaders and also at the same time show by example to my kids that it is possible to lead an alternative lifestyle compared to the popularly preached one by society. I want to cultivate their entrepreneurship potentials and give them an edge in life.