There are many things that I learned this week..
The main takeaway was
Do not complain, criticize or condemn your team member
Negativity only breaks the team’s unity and makes it difficult to move forward.
Some Reasons to Follow Up with Customers and Prospects
To say Thank You (for their time, for a referral, for their purchase, for their attention, for a tidbit of information they may have shared with you, or for whatever you can think of that is logical)
To invite them to a seminar or a webinar they may be interested in
To tell them about an article or press release they may interested in – be mindful of content value
To tell them about a new service you are offering that may benefit them
To ask about a new service they are offering that may benefit you or someone you know – call to learn more, but be sincere and don’t waste their time
To give them a business referral (good one!)
To offer your help or expertise with no strings attached
To enquire about their business growth (be sincere/logical)
To participate in a survey you’re conducting. Let them know you value their opinion!
Some Effective Ways to Follow Up with Customers and Prospects
-Get involved in non-business activities that may also interest some of your clients. The more you have to share with others, the more you have a reason to speak with them.
-Know what’s going on currently with your prospects and clients.
-Use Google Alerts to keep on top of what they’re doing, and respond accordingly.
-Know as much as you can about your client or prospect.
-If you want to be valuable to them, then know what IS valuable to them. The better connected you are to what’s valuable to them, the better response you will have.
If sales budget allows, give them a useful gift, fridge magnet, pen, note pads, etc. with THEIR business info on it, not yours.
Give them an occasional call to ask how everything is going; no pitch.
Send a card or postcard, handwritten if possible, just to say hi and to show interest.
Keep a mindset that “they can either do it themselves, or they can ask you to do it.” If they want to do it themselves, then they’re not your ideal client anyway, and that’s fine.